Now you’ve written your news release … what do you do with it? Before distributing a news release, consider the following: You will want to distribute the release as widely as possible, but target your publicity just as you target your market. Your local newspaper or talk radio show might be interested in your support … Read more
We’ve talked about what a news release is and what it isn’t as well as when to send a release. Now it’s time to discuss how to write a news release. There are so many excellent resources on writing press releases that I’m going to refer you to those resources rather than going into great … Read more
In the first installment in this series, we talked about what a news release is and what it isn’t. Now it’s time to look at when you should send a news release. The best time to send a news release is anytime you have something newsworthy to report. Here are a few ideas: New introductions: … Read more
Every business wants publicity, and most people understand press releases can generate free publicity, and everyone likes free. “Advertising is what you pay for. Publicity is what you pray for.” In this series, I’ll talk about what news releases are, when to send them, how to write them, and how to distribute them. You may … Read more