News Releases: Part 4 – Where to Distribute Them

Now you’ve written your news release … what do you do with it? Before distributing a news release, consider the following: You will want to distribute the release as widely as possible, but target your publicity just as you target your market. Your local newspaper or talk radio show might be interested in your support … Read more

News Releases: Part 1 – What a News Release Is and What It Isn’t

Every business wants publicity, and most people understand press releases can generate free publicity, and everyone likes free. “Advertising is what you pay for. Publicity is what you pray for.” In this series, I’ll talk about what news releases are, when to send them, how to write them, and how to distribute them. You may … Read more