marketing

Guest Post: Getting on the Shelf: Tips from a Bookstore Buyer by Mariana Ashley

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The book trade has been changing so quickly, it’s hard for authors to know how best to go about establishing themselves and disseminating their works. Laser printing and print-on-demand technology helped ignite the self-publishing revolution, just in time for e-readers to come along and change the game all over. Meanwhile, with Amazon and other online … Read more

Should Authors be Salespeople? Guest Post by Joel Friedlander

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I talk to writers every day who are thinking about publishing their own books. Some have friends who have self-published, so they know it can be done. Or they’ve read the blogs of writers who are doing well in the Kindle store. Or they are just tired of waiting for the agent, the editor, the … Read more