Question from a reader: What percentage of small business owners would you say uses a trade exchange? And what is the typical small business owner’s perception of the concept? I ask because at first, I really thought it was a stupid idea. I mean, who wants to go through the hassle of bartering (and pay … Read more
Question from a reader: One of the examples that you used [in Trade Exchanges] was that you had some “used plants” that you sold for half price on “trade.” However, why couldn’t you just sell them for half price, except get cash? It seems to me that cash is always better than “trade dollars,” because you … Read more
A few months ago, I received an e-mail from someone who had read my post Connecting – Part III: Trade Exchanges. He asked several questions that I thought others might find interesting. In this post, I’ll discuss what barter/trade exchanges are, then in subsequent posts, I’ll answer the questions. Just about everyone has heard about … Read more
Your cover letter did its job and got your resume reviewed. Your resume did its job and got you an interview. Now what? Don’t just expect to show up at the appointed time without preparation and get the job. If you want to be successful, you need to prepare for the interview. You will find … Read more
When I wrote the post about writing a resume, I did not intend to create a series. That post has become the most popular I’ve written. Part of the popularity, of course, came about because the post was part of a group writing project and was Stumbled several times. However, there does seem to be a strong … Read more
Job-seekers often think they need a resume that will get them the job. However, the purpose of the resume isn’t to get you the job. The purpose of the resume is to get you the interview. For most positions, hiring managers are faced with a formidable stack of resumes. Just like editors reviewing writers’ query letters, … Read more
In previous posts, I’ve described how I build long-term client relationships. My goal was to provide examples that might be helpful to other freelancers. This final installment in the series will summarize the key points from the previous posts in nine tips: Focus your business on providing services that you enjoy, that you are good at, and … Read more
I’m sharing the story of how I developed a long-term relationship with a hypothetical client, Susan, who is really a composite of several clients. As in the previous post, I’ll share my client experience and intersperse comments about how a long-term client relationship developed. Now that Susan’s book was edited, we discussed the next steps. … Read more
I’ve talked in general about my business model. Now, let’s discuss my long-term relationship with a single client. To maintain client confidentiality, my example will be a hypothetical writer who is a composite of several clients. I’ll share my client experience and intersperse comments about how my actions helped create a long-term client relationship. Susan was … Read more
My business model won’t work for everyone; in fact, it probably won’t work for anyone reading this. My goal is for you to find some useful information that you can adapt to fit your own business model. Although, my blog title says I’m a writer and editor, my services are actually much broader than that. I’ve … Read more