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Now you’ve written your news release … what do you do with it? Before distributing a news release, consider the following: You will want to distribute the release as widely as possible, but target your publicity just as you target your market. Your local newspaper or talk radio show might be interested in your support … Read more
We’ve talked about what a news release is and what it isn’t as well as when to send a release. Now it’s time to discuss how to write a news release. There are so many excellent resources on writing press releases that I’m going to refer you to those resources rather than going into great … Read more
In the first installment in this series, we talked about what a news release is and what it isn’t. Now it’s time to look at when you should send a news release. The best time to send a news release is anytime you have something newsworthy to report. Here are a few ideas: New introductions: … Read more
Every business wants publicity, and most people understand press releases can generate free publicity, and everyone likes free. “Advertising is what you pay for. Publicity is what you pray for.” In this series, I’ll talk about what news releases are, when to send them, how to write them, and how to distribute them. You may … Read more
We’ve talked about the advantages and disadvantages of using a subsidy POD (print on demand) publisher or a POD printer if you are self-publishing. If you have decided either of those routes is for you, now is the time to do your homework to find the right printer or publisher. I haven’t had any personal experience with … Read more
In the previous post, we talked about the pros and cons of using POD for a self-published book. Now, let’s talk about using a POD subsidy publisher. Subsidy POD publishers generally do not call themselves subsidy publishers. They may describe themselves as POD publishers or even self-publishers. However, if they offer the services of a … Read more
In the last post, we talked about what POD is. Although POD (print on demand) is a digital printing technology, some publishers who use the technology call themselves POD publishers. We’ll address the pros and cons of self-publishing with POD in this post and the pros and cons of using a POD subsidy publisher in … Read more
At a recent Weekend Writers Cafe at Grow Your Writing Business, Genesis of At Home Mom Blog asked this question: What do you think of using POD publishers? Which ones are good? I pointed out that I wrote a little about POD in the Self-Publishing Primer but promised to write more about it. This is … Read more
Working with a Professional Editor: Part 1 – Finding the Right Editor In this post, the second in response to a question about how writers work with freelance editors, I’ll describe how I work with clients. Other editors may work differently, but you should have a general idea of how your editor works based on … Read more
How much do you charge to help with editing of a manuscript? How does this work? I’ve never used the service of a professional editor before so maybe you could guide me on the inner workings of such a relationship. Stephen Hopson asked this question in a comment on my post Inspiration: Two Heroes to … Read more