One Laptop per Child (OLPC) is a nonprofit organization with the vision to provide a means for learning, self-expression, and exploration to the nearly two billion children of the developing world with little or no access to education. The means for learning, self-expression, and exploration for children in the developing world is a $200 laptop … Read more
November 12-18, 2007 is Children’s Book Week, which has been celebrated the week before Thanksgiving since 1919. I wasn’t familiar with Children’s Book Week. So I enjoyed reading the history of the observance. Even though I don’t write or edit children’s books, I recognize how important it is for children to develop a love for … Read more
Today is Veterans Day in the US, a day designated to honor all who have served our country in the military. All of us are deeply indebted to all the soldiers, sailors, airmen, and marines who have risked – and often given – their lives to protect our freedoms. Today we say, “Thank you!” The … Read more
Like most people, I’ve experienced plenty of rejection. Here are a few examples: When I was in college, I was engaged – for a short time – to a guy who told me when one of his buddies saw me for the first time, the buddy said, “That’s the ugliest woman … Read more
Now you’ve written your news release … what do you do with it? Before distributing a news release, consider the following: You will want to distribute the release as widely as possible, but target your publicity just as you target your market. Your local newspaper or talk radio show might be interested in your support … Read more
We’ve talked about what a news release is and what it isn’t as well as when to send a release. Now it’s time to discuss how to write a news release. There are so many excellent resources on writing press releases that I’m going to refer you to those resources rather than going into great … Read more
In the first installment in this series, we talked about what a news release is and what it isn’t. Now it’s time to look at when you should send a news release. The best time to send a news release is anytime you have something newsworthy to report. Here are a few ideas: New introductions: … Read more
Every business wants publicity, and most people understand press releases can generate free publicity, and everyone likes free. “Advertising is what you pay for. Publicity is what you pray for.” In this series, I’ll talk about what news releases are, when to send them, how to write them, and how to distribute them. You may … Read more
If you think the world is moving too fast, watch this … Shift Happens
We’ve talked about the advantages and disadvantages of using a subsidy POD (print on demand) publisher or a POD printer if you are self-publishing. If you have decided either of those routes is for you, now is the time to do your homework to find the right printer or publisher. I haven’t had any personal experience with … Read more