We have all heard that saying about a thousand times: “Choose a job you love, and you will never have to work a day in your life.” However, that may not seem so easy to do at first glance. Moreover, the job market isn’t always on your side, and the jobs you enjoy aren’t so readily available. Luckily, there’s another way! If you have something you’re passionate about, you can go the non-traditional route and turn your hobby into a business. This is something that takes time, dedication, and much more.
It Starts with Desire
Before you can turn your hobby into a business, you have to be sure this is something you want to do. First of all, you should be passionate about your hobby. It shouldn’t just be something you do to pass the time that you’re not 100% sure you’d be able to do as a job. So, think it through.
Ask yourself if you genuinely want to be a writer? Can you imagine yourself doing that full-time? Is it sustainable? Could you do it for more than a few years? For example, as a freelance writer, there are many challenges you will face every day, and in order to get through some of them, you have to truly love what you do.
Think About Your Goal
What do you hope to get out of your business? Some people respond with monthly cash flow, while others respond with an income-generating asset. On the other hand, most business owners want to sell their company when they retire. Whatever your answer is, having your goals written down might help you keep on track and recall why you opted to start your own business in the first place.
Do Your Research
Many entrepreneurs fall prey to the allure of a product or business concept. You can easily get blinded by your passion for your hobby and not realize that there’s not an audience for the service or products you’d offer. Before you move on to the next stage, you have to do some market research to ensure that your business concept is also intriguing to other people.
Research is a great way to discover more about your potential customer. It’s also a great way to answer some of the questions from your previous stages. By looking at the competition and the market, you can determine if this is something you’ll be able to do for a long time. This will help you pinpoint some of the most common challenges those in your line of work face. For example, many freelance writers struggle with coming up with new topic ideas and start repeating the same things until they get bored of it.
Test the Concept
Starting your business as a side hustle can initially help you test it out. It’s an ideal way to figure out if you can achieve the goal you set and determine if you’re good at what you’re passionate about. The results should speak for themselves.
However, balancing your day job and your new business might be challenging once you start your side hustle. When you’re so preoccupied with being good at multiple things and meeting so many different deadlines, it’s common to experience burnout. As a writer, you’ll probably experience blogger burnout unless you figure out ways to avoid it ahead of time.
Start Your Business
When the profits from your side-hustle begin to approach your existing income, it might be time to leave your day job and turn your hobby into a business. You’ll have to write a business plan, build your brand, create a web presence, and develop a marketing strategy. When it comes to digital marketing, some common pitfalls—common marketing mistakes small businesses make—are failing to invest in SEO and ignoring their social media presence. If you want your brand to grow and expand nowadays, consider these two things.
It’s not easy to turn your hobby into a business. If you decide to follow your passion, it will take a lot of work. You will most likely have doubts if you made the right choice. But it will also pay off in the end!
Bio: Rachel Day is a full-time content writer with expertise in marketing, currently working for digitaldot.us. Her dream is to write a fiction book one day. She lives in New York City with her partner and their dog.