The Simple Truths of Service: Will You Be a Johnny Today?

Simple Truths has a wonderful collection of inspirational videos available online for free as well as great products for sale.

One of my favorite videos is The Simple Truths of Service with the theme “Customer service is not a department . . . it is an attitude.” Of course, most writers, freelancers, independent entrepreneurs don’t have a department—or anyone but themselves—for customer service or any other aspect of business. But we still need to give customers a little more than they expect if we want our businesses to prosper.

The movie tells the unforgettable true story about a young man with Down Syndrome who changes the culture of a grocery store by giving the customers a little more than they expect. Here’s a warning: Once you watch it, you’ll never forget it! Perhaps it will inspire all of us to make a difference, too.

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