Though you might not see it at first, finding a blog niche is one of the most important factors for your blog’s success. Knowing your target audience is essential in deciding what kinds of blog posts to write and what kinds of goods to provide. Most importantly, it will assist you in keeping your editorial calendar and business/marketing strategies in perspective as you develop them. But how to find the right niche for your blog? With the help of a writing and editing expert, we did thorough research and prepared a step-by-step guide to help you do just that.
A step-by-step guide to finding a blog niche
Finding a blog niche means that your blog should have a specific focus or specialty. If you targeted a wider audience, detecting gains in website visitors, SERP placement, affiliate commissions, and product sales would be much more challenging. You won’t be able to compete as a new blog if other mainstream blogs already offer similar content.
Therefore, engaging a large number of people at once can be counterproductive. To attract a particular group of readers, you should focus on selecting a specialized topic area within blogging. Finding out what challenges your niche’s members are facing will help you develop some ideas for products that will aid them. That being said, let’s dive into how you can zero in on your sweet blogging spot that will consequently help you find your unique writing voice.
Step 1: Think about your interests
Creating a blog is a great deal of fun. A new and thrilling adventure awaits you after you’ve purchased your domain names, built your website, tweaked the design, and written your first article. The majority of bloggers, however, stop writing after only a few months because they lose interest in the process. Therefore, you must select a subject for your blog about which you are both knowledgeable and enthusiastic about sharing your thoughts.
It might be anything from your recent recreational vehicle purchase to a discussion of your favorite pastime. No prior knowledge of this field is assumed. All that’s required is that the subject matter in question is one that sparks genuine enthusiasm in your voice. Plus, you’ll be more eager to promote your content and show it to everyone if you genuinely care about the subject.
Step 2: Analyze your target market
As a next stage, you should verify that your target market is both sizable and profitable. Some light market research will be enough for this purpose. For example, let’s say you’re interested in rock climbing, among other things, and you are really keen on writing on this subject. Before doing so, determine how many people are interested in this subject and how much competition there is.
Google Trends is a great place to begin your investigation. Just type “rock climbing” and quickly discover how many people are interested in this subject. This is a vital step since it lets you see at a glance whether or not your topic’s popularity is on the rise, in steady decline, or stagnating. If you want to create a blog that endures for a long time, you should steer clear of themes that are losing popularity.
Step 3: Research keywords
Although the quality of your writing is of utmost importance, you also need to pay attention to optimization and find the right balance. But how do you balance quality and optimization? Using the right keywords is the answer. We strongly recommend using long-tail keywords as they will help you target a more specific audience. Long-tail keywords are longer more specific phrases that help you rank higher in search results and attract customers looking for what you have to offer—”how to write memoirs” rather than “memoirs,” for example.
There are plenty of tools online that can help you find the best keywords. For example, using Google’s Keyword Planner can help you narrow your focus and find profitable areas. You’ll need to be signed into your Google account to access it. You can create a large number of keyword ideas by entering a broad or first-level niche topic. You can find a plethora of additional low-competition phrases to choose from.
Step 4: Make sure you select a profitable niche
If you want to make money blogging, you need to pick a niche that can support advertising revenue and affiliate commissions. Checking to see whether well-known companies or businesses are advertising using your keywords is a simple way to verify this. You know you’ve got a winning niche if businesses are willing to pay for AdWords ads targeting consumers searching for terms related to your subject.
You can quickly and easily make money from your site with Google AdSense advertisements. However, selling affiliate products on your site is a better and more profitable strategy. For instance, promoting Amazon’s products is quite simple. Joining the company’s affiliate program requires no special skills or paperwork. You will earn a fee of roughly 10% on all sales made by customers you send to Amazon.
Let’s go back to the rock climbing example. Suppose you try reviewing rock climbing equipment, compiling lists of the finest rock climbing shoes, and linking them to relevant Amazon items. In that case, you might turn your writing into a very profitable business.
The Bottom Line
After finding a blog niche, it’s time to start writing unique content that your target audience will love and will help you stand out from the crowd. You can always reach out to a writing and editing expert to help you ensure your articles are truly top-notch. However, do keep in mind that once you’ve found a niche, your job isn’t done. You should constantly improve your content and continue researching your target audience; that way, you’ll learn about the challenges they face. Talk to them and read low-star product reviews in your blogging field (like the ones we looked up earlier on Amazon). See what they still suffer from after reading a book and participate in forums and sites like Quora. That’s the best way to ensure you’re writing relevant posts.
Angela Johnson is a content writer currently working at Digital Dot New York. On top of writing, one of her biggest passions is cooking, and she loves hosting dinner parties for her friends. She loves getting away from the city and enjoying quality time with her husband and son in her spare time.